I recently facilitated a workshop on Permission Marketing for Pillar Nonprofit Network in London, Ontario. The topic of Permission Marketing is one that’s really near and dear to my heart. Ever since I first read Seth Godin’s book, Permission Marketing: Turning Strangers into Friends and Friends into Customers, I’ve felt that this approach to marketing is more effective and easier to stomach than traditional marketing techniques, which interrupt people’s lives with unanticipated, impersonal and irrelevant messages that they don’t want to hear.
- Here’s a link to my slide deck from the Pillar presentation. It’s a Google Doc.
- Here’s a list of other resources that I mentioned during my presentation, as well as a summary of the flip-board notes that I took.
- Here’s a link to a 10-page workbook that you can use to help guide your organization through and exploration of your audiences, and how to connect with them in remarkable ways. Please feel free to print out this workbook, make copies, or otherwise share it with others.