Permission Marketing for nonprofits – all sorts of resources

I recently facilitated a workshop on Permission Marketing for Pillar Nonprofit Network in London, Ontario. The topic of Permission Marketing is one that’s really near and dear to my heart. Ever since I first read Seth Godin’s book, Permission Marketing: Turning Strangers into Friends and Friends into Customers, I’ve felt that this approach to marketing is┬ámore effective and easier to stomach than traditional marketing techniques, which interrupt people’s lives with unanticipated, impersonal and irrelevant messages that they don’t want to hear.